CINEMAGRAHPS

These 12 help videos involve Olay answering 12 different skin care-related questions. Before production started, research was conducted to identify womens’ top 12 skin concerns such as dry skin, wrinkles, and the difficulties in finding the right skin care routine. These videos are made using feminine watercolour illustrations. This technique can show the problem and the solution in a very creative and easy-to-understand way.

ClientOlay North AmericaServicesArt Direction, DevelopmentYear2016Linkwww.youtube.com