These Olay help videos touch on 12 different skin care concerns, which were not only targeted at the European or Arab market, but were produced with the Procter & Gamble global market in mind.
Before we commenced production, we had to identify the top 12 skin concerns for women, such as dry skin or wrinkles, and present a skin care routine that could help. Our videos used feminine watercolour illustrations, helping to show the problem and solution in a creative and easy-to-understand way.
ClientProcter&Gamble / Olay North AmericaServicesArt Direction, DevelopmentYear2016Linkwww.youtube.com